SEO has changed dramatically over the years. It has gone from a very basic set of algorithmic rules to the highly complex and multi faceted algorithm that is found today, in what seems like the blink of an eye.
It wasn’t that long ago when you could pick the most competitive keywords and rank for them by simply stuffing your website content full of those keywords. However, times have changed and the process of ranking your keywords is now reliant on an extraordinary number of different factors, and trying to “game the system” is now fraught with risk.
We here at SEO Mile have been practicing search engine optimization for many years on both our own network of websites and those of our clients.
We understand and respect the risks involved in using black-hat SEO techniques and have long ago put aside these types of strategies. What was common SEO practice in years-gone-by can now be poison for your website and business.
The practices we now employ are considered white-hat SEO and are designed to adhere to the guidelines set out by the search engines themselves.
Without this long-term outlook to search engine optimization, successfully ranking your website will be short-lived.
While it is still possible to artificially rank your website in a relatively short amount of time, it will not be sustained. Our job is to rank your website, using appropriate keywords and content, using natural backlinking strategies, building authoritative, fast loading and responsive websites, in a controlled and sustainable manner.
